Emotional Branding: the new paradigm for connecting brands to people
Marc Gobe
Allworth Press NY, 2009.
--
"sensory data must, above all, be experienced firsthand to be understood"
p.72
Tastes that tantalize
"Proffering food indicated kinship, makes us feel at ease, and even provides pleasure". p.87
"Psychologist Paul Rozin writes that "For humans, where the search and preparation of food and ingestion at meals are social occasions, food is a very social entity. Ingestion of food means taking something of the world into the body, and that something typically has a social history: it was procured, prepared, and presented by other humans. Food is a form of social exchange and is imbued with special meanings in may cultures".
p.92
Marc Gobe
Allworth Press NY, 2009.
--
"sensory data must, above all, be experienced firsthand to be understood"
p.72
Tastes that tantalize
"Proffering food indicated kinship, makes us feel at ease, and even provides pleasure". p.87
"Psychologist Paul Rozin writes that "For humans, where the search and preparation of food and ingestion at meals are social occasions, food is a very social entity. Ingestion of food means taking something of the world into the body, and that something typically has a social history: it was procured, prepared, and presented by other humans. Food is a form of social exchange and is imbued with special meanings in may cultures".
p.92
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