Brand Sense: build powerful brands through touch, taste, smell, sight, and sound.
Martin Lindstrom
Free Press NY, 2005.
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"Research shows that 75% of our emotions are in fact generated by what we smell" Foreword.
"visual power has become dissipated in a world that bombards consumers with all kinds of visuals. There's so much visual clutter that people are becoming skilled at moving through it wearing "blinkers". Given this exposure, attention to visual messages has decreased." p.97
"Almost all our understanding of the world is experienced through our senses. Our senses are linked to memory and can tap right into emotion." p.10
"Events, moods, feelings and even products in our lives are continuously imprented on our five-track sensory recorder from the second we wake to the moment we sleep. This despite the fact that most mass communication—including advertising messages—that we're exposed to no a daily basis comes to us on two of the five tracks." p11
Martin Lindstrom
Free Press NY, 2005.
---
"Research shows that 75% of our emotions are in fact generated by what we smell" Foreword.
"visual power has become dissipated in a world that bombards consumers with all kinds of visuals. There's so much visual clutter that people are becoming skilled at moving through it wearing "blinkers". Given this exposure, attention to visual messages has decreased." p.97
"Almost all our understanding of the world is experienced through our senses. Our senses are linked to memory and can tap right into emotion." p.10
"Events, moods, feelings and even products in our lives are continuously imprented on our five-track sensory recorder from the second we wake to the moment we sleep. This despite the fact that most mass communication—including advertising messages—that we're exposed to no a daily basis comes to us on two of the five tracks." p11
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