from Lee, who is amazing.
- What do you want to achieve?
- How are you going about it?
- Why does this need to be done?
- What do you say? What do they receive?
- Where does this come from? A company selling biscuits? Museum? RSA?
- Cultural Memory, generational memory.
- Not memory, per se, but not forgetting.
- Look at previous Anzac campaigns & communication. Analyze.
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