Wednesday, April 17, 2013

The Economist speaks.

The basket case
Many people now spend more time watching people cook than doing it themselves.

Like the fall of fruit and fish, the rise of ready meals is most pronounced among the poor, but everybody favours them.

Prepared food, which is seen as cheap and cheering (if guilt-inducing), is the great winner of the economic slump. Pizza and meat-based ready meals have fared especially well.

“There's a difference between what your grandmother would have regarded as cooking from scratch and what people mean by it now,” he says, delicately.

—All quoted verbatim article linked above.

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