Saturday, August 17, 2013

More feedback. Moving forward

Agree with comments that these installations were too literal and were too far removed from TA's everyday to evoke the emotion I wanted.

No point showing them what war was like, they don't know how to relate to that anyway. Show them something they DO know how to relate to. (This sounds so obvious; it baffles how my mind hasn't clarified it until now).


  • Develop the storytelling around it to make me engage with it. Story for empathy.
  • You need an AHA moment. One that makes the TA go "fuuuckkk..."
  • 2 courses on meal/cracker told a story.
  • Modern day "holy shit—currently too literal.
  • eg. meal in army: cans and sachets—put the whole lot together and mix it. Make TA think why would you do that?
  • TA comes across it, something happened elsewhere. eg. line up at MAWSA for free lunch, and given gloop. Or looks delicious and tastes like nothing.
  • Then connect that experience to the exhibition. Make TA think "Shit, that was interesting. I want to experience more like it".
  • eg. Movie theatre, lights out. Sound: loud beating of heart, for 5 minutes. Evoke, waiting and anxiety.
  • These have to come from real stories. eg. the anticipation of a wife as she awaits her husband's return. Or a soldier who never saw his child being born and now he's 5 years old. Sound: baby crying.
  • What are the contemporary sounds that make us feel anxious? Eg. sirens
  • Crying at war was contagious.
  • Wrap up tone must be pragmatic. The emotion comes from the experience.
  • WHAT ARE ALL THE THINGS GOING THROUGH THEIR HEADS? eg. the waiting, how am I going to die. If it went quiet, that meant the shell was above them.\
  • How do you show them?
Where to from here:
1. What are all the things going on through their heads?
2. How are you going to show them?

3. How are you going to tell them what it means?

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