- Can you latch your message on to existing examples of smell, noise etc.
- Does it have to be a stand alone installation?
- Look at public intervention
- What are the key things to help people understand to contextualise exhibit at Te Papa? Help them walk a few footsteps in soldiers' shoes, with an obvious link back to the exhibition.
- Your work needs to function as a reminder and a motivator.
- Make sure you know what you want people to think and do after the experience. Clear and defined SMP and CTA.
- Think strategically, what could you do to go in your portfolio. Do creative executions, not just documentation of creative executions (when referring to documentation video).
Things to do next/conceptualise:
- Brainstorm alternative executions
- Write SMP again and again.
- How do I link the contemporary lifestyle with the exhibition? Do I slip something in with coffee or something that serves as a reminder and a motivator.
- Installation is a little too removed from target audience. Most might wander around it instead of engage with it. How do I ensure the engagement by latching on to something they already do—but presenting it from a different perspective? Make them think about their lives and the connection to soldiers. Maybe emphasise the same age in soldiers.
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