Message workshop pointers:
- The message is in the food itself, and embodied in the event. How do you articulate the message to them?
- Is it verbal? Do I verbally tell people the story behind the food message? Would I have a team, trained to relay the message to talk to the rations? Is there takeaway information? Like takeaway food?
- Is this a food stand/cart? How is it branded?
- Where is the message located in the branding/tangible things apart from food?
- Make the audience appreciate historical circumstances
- In message: explain what it's got to do with 'me' (audience). How do I/have I benefited from them going through this? Appreciation in a negative way—eg "thank God it wasn't me", like people in modern times living in period settings. Thankfulness/gratefulness.
- How is it served? Is it a packaging & branding exercise where the rations are served in a metal tin, bento box style, eaten then are returned?
Audience workshop pointers:
- How do you get them to care outside their friends, family, flat etc...
- Teaser to exhibition.
- Food is a tiny aspect of your project. Don't just focus here.
Thoughts:
- Get people to huddle in a small space to recreate huddling and eating in trenches.
- Vending machine style. Swipe phone/something to receive digital info and experience box.
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