- Contact Heather Church, Te Papa Communications Advisor, 04 381 7083, or 029 601 0180 or heather.church@tepapa.govt.nz regarding Anzacs exhibition. Is Weta's involvement the significant exhibit? What methods of advertising are they planning? Who are they targeting? How are they conducting their research? How long is the exhibition going on for? How does it fit in the bigger scheme of Anzac centenary? Are there going to be events surrounding it?
- Write out purpose according to Nick's template: Intro, aim, message, audience, schedule, projected aesthetic outcome.
- Write out advertising brief: Background, SWOT of client, communication objective, key issue, target market, insight, SMP, support, tone, media, mandatories (optional, how ironic).
- Research Te Papa. Visitors, space, tone.
- Research how to feed strangers.
- Research audience. Motivation to visit.
Final year Advertising Student creating a communications campaign to engage young, disconnected New Zealanders with Anzac history. My project with be the hypothetical campaign for the (very real) 2015 experiential Anzacs exhibition in Te Papa. I love suggestions, encouragement, critiques and puns! Do get in contact. pseudosoydesign@gmail.com // @thishuei
Saturday, July 20, 2013
Week 2—Things to do
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment