Food Play & Experience Design

The Social Kitchen.

Alt Group for Fisher & Paykel.

The Social Kitchen is an approach to design, cooking and the kitchen. It is an ongoing experience to connect people with food and design and start rethinking the kitchen.

The Social Kitchen is where food meets design to create clever, whimsical and instinctual food experiences that flip preconceived assumptions and start new conversations.

Food event is interesting. Edible exhibition. Experiential design.

Getting people to reconnect with the kitchen.

The Social Kitchen invited their guests to become the cooks. Fisher & Paykel designers and engineers reimagined the kitchen as a series of sculptural interactive experiences over 65m. Guests 'hunted' for oysters, 'gathered' mushrooms, and seared Angus beef over stainless steel gas cooktops. A deconstructed refrigerator introduced a cone of ice shaved from two large blocks, which was then topped with a fruit syrup. The final taste was a biscuit spoon, used to dip into a square of chocolate held perfectly between solid and liquid by a wooden induction cooktop.

At every step guests interacted with Fisher & Paykel designers and engineers who wore t-shirts with questions about the experience to prompt conversations about memories of food, cooking and the life lived around the product they designed. This allowed the gathering of insights that will have an impact on future generations of appliance design.

Two-way conversation. Producer is the catalyst.Engaging the consumer, getting them to finish it off—allowing them to claim some feeling of co-ownership/collaboration with the company (initiator).

Most fascinating book by Marije Vogelzang. I think I will marry her (now that I can).Eat Love: food concepts by eating designer.

Eating is a daily experience that needs attention.

Artist that plays with food conceptually and psychologically.

The edible art show.

Cupcake Messages

Psychological effect of messages on cupcakes.

Pom
Pom is a type of sandwich (stuffed cucumbers). Rotterdam is inextricably linked to Surinam's toko (toko is a little food shop). Map of tokos throughout Rotterdam, letters corresponding to the name of different tokos. Gave shape to Rotterdam streets and the tablecloth functioned as a map.

Each toko has it's own family recipe, and each pom was stuffed with the unique filling from each toko—thus giving people the whole Rotterdam pom experience.

Food Wave

Inspired by consciousness of ingredients in food. 30 snacks, 3 ingredients each. One of the ingredients gets replaced by another in each successive snack.

The taste of an ingredient is largely determined by the context, by the ingredients in which it is combined.

Teaching people to distinguish what they are actually eating, since that it is a quality we're gradually in danger of losing.

Pepperbombs

Tattooed peppers explain the effect of the corresponding fillings on the body.

Energy and Relax Menu

Effects on food on the body: energize or relax. Guests would decide which they needed. They were stamped on the hand with either an energizing or relaxing scent. Food was balanced to give the desired effect on the body.

After the meal, the scent stamp served as a reminder of their food memory.

Info chart where people would stick their used spoons in the wall—infographic whether people of Amsterdam needed more energy or relaxation.

Connection Diner

Lamps 'cooked' the table cloth, which was made of dough.

Lollipop visualizing what sugar can do to your body.

Faked Meat

A reaction to the meat supermarkets. "You might as well invent new animals. Why not play God?"

Blind Date

Islamic culture and double play on the words Blind Date. Blindfolded participants and asked them to describe the taste experience.

Tell them the country and seeds so they could grow their perfect date back home.

EDIBLE: The Taste of Things to Come is an exhibition curated by the Center for Genomic Gastronomy at the Science Gallery, Trinity College, Dublin, Ireland.

Also: A very interesting place to wander about.
http://genomicgastronomy.com/work/projects/