Topic Tumblings

Playing around the lines of:

• food and the sensory experience of purchasing. sight, smell, taste, touch, hearing to form an emotional connection/association.
• food insecurity, overfed and underfed proportions 'one billion overfed and one billion underfed'. specific to nz: price of food and hunger in nz.
• food and emotions, moved beyond sustenance into a substitute for other emotions previously provided from social interactions. emotional eating.
• food and honesty. transparency in sources, horse meat in ikea meatballs, source of fish and catch methods.

Theory within my practice:
Consumer engagement, play and experience design of a brand. experiential marketing. experiencing the product, the values, the effects.
demonstation as the ultimate proof.
Evoking emotion to differentiate, be memorable, form a personal bond with consumer.

Articles:
Supermarket artificial food smells.
http://business.time.com/2011/07/20/nyc-grocery-store-pipes-in-artificial-food-smells/

http://www.nypost.com/p/news/local/brooklyn/sweet_smell_of_success_THeSr5rAafuQNvHKi0URSO

http://www.independent.co.uk/news/media/advertising/the-smell-of-commerce-how-companies-use-scents-to-sell-their-products-2338142.html

People's Supermarket: Honesty in food supply.
http://www.guardian.co.uk/theguardian/2012/mar/02/london-peoples-supermarket-cooperatives