Happiness in Daily Life

http://www.psyc.canterbury.ac.nz/rss/news/?feed=news&articleId=614

http://www.stuff.co.nz/life-style/wellbeing/8219438/A-sad-life-isn-t-a-bad-life

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10786797

Emotion and Food Intake

Emotional Eating: Feeding Your Feelings

http://www.webmd.com/diet/features/emotional-eating-feeding-your-feelings

"Emotional eating is eating for reasons other than hunger,"

"Oftentimes when a child is sad, we cheer them up with a sweet treat," says Jakubczak. "This behavior gets reinforced year after year until we are practicing the same behavior as adults. We never learned how to deal with the sad feeling because we always pushed it away with a sweet treat. Learning how to deal with feelings without food is a new skill many of us need to learn."

http://www.webmd.com/diet/features/stay-away-from-the-fridge

Women are particularly susceptible because they're conditioned from childhood to suppress certain feelings, say experts. "Girls are often taught that it's bad to be sad, upset, or angry, so instead of vocalizing their emotions, they use food as a form of self soothing,"

Brian Wansink, Ph.D., author of Mindless Eating: Why We Eat More Than We Think, surveyed more than 1,000 people and found that participants were most likely to turn to comfort foods when they were happy (86 percent) or when they wanted to reward themselves (74 percent), rather than when they were depressed (39 percent), bored (52 percent), or lonely (39 percent).

Wansink and his research team found that when people saw the 1970 tearjerker Love Story, they ate about 30 percent more buttered popcorn than when watching the uplifting 2002 flick Sweet HomeAlabama. Don't want to give up sob stories? You can still watch them if you do a little pre-movie reading: When viewers looked at the popcorn's nutrition label before the film started, they cut their munching by about two-thirds

Notes to self:

Look up:

The Effects of Life Stress and Weight on  Mood and Eating 

JOYCE SLOCHOWER 
Hunter College,  City University of New York  and Center for Policy Research 
SHARON  P. KAPLAN 
Center for Policy Research 
and  LISA MANN 
Hunter College,  City University of New York

Heinz Creates Musical Spoons & Handmade Bowls, For Ultimate Eating Experience

http://designtaxi.com/news/356767/Heinz-Creates-Musical-Spoons-Handmade-Bowls-For-Ultimate-Eating-Experience/

Embrace transparency

“A brand is a person’s gut feeling about a product, service, or company. It’s not what you say it is. It’s what THEY say it is.” (Marty Neumeier,The Brand Gap).


http://www.brandextract.com/blog/2011/10/03/wheres-the-honesty/
Ikea Meatballs have horse in them.
How brands are addressing this issue by embracing transparency, admitting shortcomings and open to change.
How brands are addressing this issue by embracing transparency, admitting shortcomings and open to change.
Mcdonalds Canada 'Our Food, Your Questions'. 
Honesty to solve: overeating and obesity? Sustainable business practices to reflect changing consumer values.
Honesty to solve: overeating and obesity? Sustainable business practices to reflect changing consumer values.
Global report: Obesity bigger health crisis than hunger

But now it’s 2012, and the rules of marketing are changing because the world is changing. Blind consumerism driven by spoon-fed corporate advertising is on its way out. Consumers are starved for a new type of corporate engagement, a new form of capitalism. We are realizing that there is little correlation between owning "stuff" and being happy. We are eager to shop with values, and to support brands that actually stand for something other than product and bottom line. We’re weaning ourselves off uninspired corporate messaging. We crave honest brands. 

http://www.fastcoexist.com/1680807/why-its-important-to-integrate-honesty-into-your-brand 

Loss of Trust in Big Brands due to social media and consumers being able to provide honest reviews/feedback to others. People trust strangers before they trust advertising.

http://www.nytimes.com/2013/02/26/world/europe/ikea-recalls-its-meatballs-horse-meat-is-detected.html?pagewanted=all&_r=0

KFC serves gross chicken brain. Picture goes viral.
http://mashable.com/2013/01/08/kfc-chicken-brain-kidney/

"McDonald’s had let food quality slip in the pursuit of profits, and that was a mistake. He said he understood that some customers were embarrassed to say they eat at McDonald’s, and he wanted to change that."—McDonald’s Canada CEO John Betts.

http://www.canadianbusiness.com/business-news/industries/mcdonalds-campaign-a-success-in-customer-dialogue/

http://www.fastcocreate.com/1681832/would-you-like-to-see-how-we-make-our-fries-with-that-behind-mcdonalds-big-transparency-play

Dominos — Turnaround Campaign

http://spinsucks.com/communication/eleven-reasons-dominos-turnaround-campaign-worked/

Dominos — Show us your pizza.

Coca-cola 'Coming Together' anti-obesity campaign.

http://edition.cnn.com/2013/01/14/health/coke-obesity

Chipolte back to the start
http://theinspirationroom.com/daily/2012/chipotle-back-to-the-start/#.UTj7OePZ9QM

http://edition.cnn.com/2012/12/13/health/global-burden-report/index.html

Major Meeting

Few thoughts from listening on others talk about their topics.

Notes:

• Visual persuasion and aesthetic—towards who? Audience. Where in the audience (scale 1-10)?

• Motivate ___ to do ___.

• What are some of the experiments you can do?

Further thoughts:

• The manufacturing of desire — Hyperreality, Jean Baudrillard. Relate to food honesty. Communicating 'honestly'. Skepticism towards brans in the world. Book: Goodvertising by Thomas Kolster Thames and Hudson.

• Using sensory experience to change behavious/emotive associations with food. Luxury food branding, obsession with food, aversion to healthier alternatives. Children?
  
• Crossover of senses, eg Yellow chocolate bar. Colour perception/colour theory.

 

• Evolution of 'family meal'. 

Topic Tumblings

Playing around the lines of:

• food and the sensory experience of purchasing. sight, smell, taste, touch, hearing to form an emotional connection/association.
• food insecurity, overfed and underfed proportions 'one billion overfed and one billion underfed'. specific to nz: price of food and hunger in nz.
• food and emotions, moved beyond sustenance into a substitute for other emotions previously provided from social interactions. emotional eating.
• food and honesty. transparency in sources, horse meat in ikea meatballs, source of fish and catch methods.

Theory within my practice:
Consumer engagement, play and experience design of a brand. experiential marketing. experiencing the product, the values, the effects.
demonstation as the ultimate proof.
Evoking emotion to differentiate, be memorable, form a personal bond with consumer.

Articles:
Supermarket artificial food smells.
http://business.time.com/2011/07/20/nyc-grocery-store-pipes-in-artificial-food-smells/

http://www.nypost.com/p/news/local/brooklyn/sweet_smell_of_success_THeSr5rAafuQNvHKi0URSO

http://www.independent.co.uk/news/media/advertising/the-smell-of-commerce-how-companies-use-scents-to-sell-their-products-2338142.html

People's Supermarket: Honesty in food supply.
http://www.guardian.co.uk/theguardian/2012/mar/02/london-peoples-supermarket-cooperatives