Type on videos

SEMI-PERMANENT 2013 TITLES from Danny Yount on Vimeo.

FROM PAPER TO SCREEN from Thibault de Fournas on Vimeo.

Type Ads

Some notes on copy:

Visuals and theme—

Typhoid—FOOD: poo, read, butter, cutlery, bully beef, cans. 

Bill—TOILET: toilet paper, poo, mud, beer, pint, toilets, urinals

Virgin—SEX: condoms (but doesn't make sense?), disinfectant, tubes, STD warts, redness, soreness.

Feel human—HYGIENE: soap, mud, ocean, water, swim, blood.

Big and Little—FLIES, LICE: flies, lice, black spots, blood splotches.

Imprinting type onto the objects the story revolve around.

Newspaper headline styles.

Within a silhouetted shape. Reversed out text, but not CTA.

Letter pressed feel.

Illustration and handwritten typography.

Neon sign (esp sex?)

Type interacting with image.(eg: shot at trying to feel human)

Painted table with place (eg. bread and butter best meal)

Straight text overlayed on image.

Noma Bar esque graphic illustration. Flat colour, straight type.

Type overlayed on B/W image. Impactful.

Illustrative flat colour and handwritten type. A sure popular choice in this year's grad group.

Image with shallow DOF and overlayed type.

Twisted image, straight line. Open composition. Minimal colours. Perhaps banana with tube for sex?

Paper typography. Lovely. Colour is powerful and handmadeness adds a personal dimension without resorting to handwritten typography.

Textured background. More for the video.

Strong, flat colour.

Handwritten typography reflective of character; much like Fear and Loathing Indian ink typography.

Written and reversed out of 'blood'. Gruesome, and perhaps not fitting. But the idea of scratching out of a substance is interesting.

Expressive and gestural brush work.

Handwritten humbly on B/W photographs. Much like a memoir.

Normandy Beach sand silhouettes

http://www.dailymail.co.uk/news/article-2429903/Peace-Day-Reminder-millions-lives-lost-war-artists-stencil-9-000-bodies-Normandy-beach.html

Film Fest Taste what you see

http://designtaxi.com/news/360780/The-NYC-Food-Film-Festival-Lets-You-Taste-What-You-See-On-The-Screen/

The War Museum: Battle of Somme

http://adsoftheworld.com/media/radio/the_war_museum_battle_of_somme

Guinness: The choices we make reveal the true nature of our character.

Child drinks water from toilet.

I need to evoke that kind of sickening reaction that this ad does. They do it by using something familiar (white todler, familiar setting) and use narration to help the twist (child starts scooping water with hands and drinking from toilet bowl) make sense.

Tone is kind of arrogant and makes user feel worse—but works for this. Rhetorical question to viewer ("you won't mind, will ya?)

Heartbeat Artists

Christian Boltanski's island of death

The French artist is creating an archive of heartbeats to be housed on a remote Japanese island

http://au.phaidon.com/agenda/art/events/2012/march/12/christian-boltanskis-island-of-death/

SASAKIinstallation artworks that superimpose participants' heartbeats on top of each other.http://blogs.laweekly.com/arts/2011/06/sasaki_heartbeat_artist_dwell.php

Jump to 2:49
Record audience's heartbeat as they watch imagery.
So I went through and pulled a bunch of stock footage, like hyenas eating a corpse, dogs barking at people, babies crying, larva — anything we could think of in the art department that seemed either aggressive or really, really annoying; anything that would just make you ill at ease. At the same time, Lena was like, 'Maybe one or two of them are, like, flowers in a field and oddly peaceful.'

Woman's Refuge

Motion and sound to convey how the woman is feeling.

Visual metaphor of stepping on eggshells. Grip of chair suggestive of feeling. Conveying man's reaction without ever showing his face.

Emotive Ads

Affective Empathy



mirroring the emotions you observed. we mirror an observed emotional experience, taking it on as our own

Cognitive Empathy

We feel what those proud moms are feeling because we see the Olympics through their eyes. At play is cognitive empathy – we see the world through the viewpoint of another. We actively step into the perspectives of mothers and fathers and share in their joy.





We feel connected to the work not because we see and mirror the dad’s emotions. We don’t actually see much of the dad at all. More complexly, we step inside his world. By being placed in his shoes (or his email), we feel what it’s like to be a dad. 



All have human truths it in to strike a chord. Doesn't have to be people specific to the audience (the audience can empathise through assumption/we want to put ourselves in the center of everything).

Really good article on Empathy in Advertising.

Visionaire Taste—Tasting pictures

Visual and taste combined.
IFF creates flavours, given on gel strips.

O Caps—Scented Lights

Coloured bulb covers that release a scent.

http://www.trendhunter.com/trends/iluminated-pacmans-the-o-cap

Sneezing bus stop

http://www.moma.org/interactives/exhibitions/2011/talktome/objects/146208/

Digital Wall senses your presence

EV NT interactive poster wall concept from Aleksandrium on Vimeo.

Magnum 5 senses

Videos

Coheed and Cambria - Number City from Dropbear on Vimeo.

Public/Art/Urban Intervention

Art intervention is an interaction with a previously existing artwork, audience or venue/space. It has the auspice of conceptual art and is commonly a form of performance art. It is associated with the Viennese Actionists, the Dada movement and Neo-Dadaists. It has also been made much use of by the Stuckists to affect perceptions of other artwork which they oppose, and as a protest against an existing intervention.

Intervention can also refer to art which enters a situation outside the art world in an attempt to change the existing conditions there. For example, intervention art may attempt to change economic or political situations, or may attempt to make people aware of a condition that they previously had no knowledge of. Since these goals mean that intervention art necessarily addresses and engages with the public, some artists call their work “public interventions”.

Although intervention by its very nature carries an implication of subversion, it is now accepted as a legitimate form of art and is often carried out with the endorsement of those in positions of authority over the artwork, audience or venue/space to be intervened in. However, unendorsed (i.e. illicit) interventions are common and lead to debate as to the distinction between art and vandalism. By definition it is a challenge, or at the very least a comment, related to the earlier work or the theme of that work, or to the expectations of a particular audience, and more likely to fulfil that function to its full potential when it is unilateral, although in these instances, it is almost certain that it will be viewed by authorities as unwelcome, if not vandalism, and not art.

—Wikipedia.

"Of course attitudes and habits, thinking patterns and value standards can be marginally influenced through forms. The whole advertising field is sustained by this thesis"—Worchen Klauser

"Action Art also made a significant contribution to the developments leading to Activism. Originally conceived as cathartic satisfaction of the individual's unfulfilled drives and a liberation of the subject from the bonds of convention"
Harsher tone? It's not okay to play ignorant. Soldiers your age went off to war. 


http://hyeinlee.blogspot.co.nz/2011/05/outside-planter-boxes-public.html

http://upsetsy-betsy.blogspot.co.nz/2010/10/public-intervention-art.html

http://public-intervention.blogspot.co.nz/

Erwin Wurm